While the Tumblr Activity page is great for checking out your notes, we can’t really measure the activity on your blog page itself. That’s where Google Analytics comes in. It’s the best way to track stuff like:
- Number of blog visitors
- Visitor frequency
- Your most popular posts
- Search terms people used to find you
- Where your visitors are coming from
- Your blog’s height and weight
- And loads more.
To set up a Google Analytics account, go here. Once that's done, you'll need to add the ID to your blog's theme. Many themes allow you to paste a Google Analytics ID in the Appearance section of the Customize menu. Learn how to find your Google Analytics ID here.
If your theme doesn’t have such a field, follow the instructions below.
- Copy your Google Analytics tracking code to your computer’s clipboard.
- Open your Dashboard in a new window.
- Access the Customize menu for the blog you’d like to track.
- Click “Edit HTML” and paste the code just before </head>.
- Click "Save."
Note that if your Google Analytics status reads “Tracking code not verified,” this means Google’s system has not processed your data yet. If you continue having trouble, visit the Google Analytics help page.