Adult Content

Adult content is not allowed on Tumblr. Check out our Community Guidelines for more information.

Overview of Our Policy

We define adult content as:

Photos, videos, or GIFs that show real-life (or photorealistic) human genitals and any content—including photos, videos, GIFs, and illustrations—that depicts sex acts.

Exceptions

• Nudity in the context of breastfeeding, birth, or after-birth moments.
• Nudity in a healthcare context, such as post-mastectomy or gender confirmation surgery.
• Nudity related to political or newsworthy speech.
• Nude sculpture and illustration.
• Written content, such as erotica.

Enforcement

We use a mix of machine learning and human moderation.

Post Moderation

Our moderation software first analyzes the media you're posting. The vast majority of posts pass through machine moderation without any issue. If the software does detect possible adult content in your media, it’s escalated to a team of moderators for confirmation.

Individual posts that are flagged as explicit will be hidden behind an overlay. If you're the original poster, you'll be able to submit an appeal. Reblogs cannot be appealed, so be sure to check the original post.

Blog Moderation

Like post moderation, blog moderation is a mix of automated processes and human review.

If your blog is flagged as explicit, you'll notice the following:

• You're unable to change your header and avatar images. Explicit blogs use the default headers and avatars.
• Your blog can't be seen on the blog network. This means you'll only be able to view your blog in the blog view (formerly known as peepr), you cannot use a theme, and your blog's archive cannot be accessed.
• Your blog and posts don't show up in search results.

If your blog is incorrectly flagged, you can submit an appeal.

Violations

Posting (including private posts) or reblogging adult content is a violation of our Community Guidelines and will result in the termination of your Tumblr account.

Reporting Adult Content

If you encounter a post or blog that should be flagged (or removed from Tumblr), report it. Someone from our Trust & Safety team will review it.

In the App

iOS

To report a post in the iOS app:

• Tap the meatballs icon (●●●), then tap "Report."
• Tap "Report adult content." Your report will be submitted for review and the post will disappear from your dashboard. You'll also have the option to block the blog. That's up to you.

To report a blog in the iOS app:

• Tap the person icon in the top-right corner of the blog you need to report.
• Tap "Report."
• Tap "Report adult content." Your report will be submitted for review.

Android

To report a post in the Android app:

• Tap the meatballs icon (●●●), then tap "Report sensitive content."
• Your report will be submitted for review and the post will disappear from your dashboard.

To report a blog in the Android app:

• Tap the person icon in the top-right corner of the blog you need to report.
• Tap "Report."
• Tap "Report sensitive content." Your report will be submitted for review.

On Web

To report a post:

• If you're in the dashboard, search results, the blog view, or anywhere else in what we refer to as "blue space":
• Click the meatballs (●●●) on the post in question.
• Click "Report."
• You'll be redirected to our Abuse form with the permalink of the post already prefilled.
• Under "What's going on," click "Report sensitive content."
• By default, the toggle to block the blog will be enabled. Disable it if you don't want to block them.
• Click "Flag and block" (or just "Flag," if you decided not to block them) and your report will be submitted for review.
• If you're on the blog network:
• Go to the permalink of the post you need to report. On most themes, you can get to a post's permalink by clicking the date, the notes, or a dedicated icon (usually an infinity sign or something that looks like the meatballs ●●● icon).
• Click the "View on dashboard" icon in the top right. It the one that looks like an eye.
• You're now in the dashboard! Follow the steps above to report the post.

To report a blog:

• If you're in the dashboard, search results, the blog view, or anywhere else in what we refer to as "blue space":
• Click the blog's name or avatar to open the blog view.
• Note: You can also just hover over the blog's avatar in the dashboard. On the blog card popover, you'll see the same meatballs (●●●).
• Click the meatballs (●●●).
• Select "Report." You'll be directed to our Abuse form with the blog name already prefilled.
• Under "What's going on," click "Report sensitive content."
• By default, the toggle to block the blog will be enabled. Disable it if you don't want to block them.
• Click "Flag and block" (or just "Flag," if you decided not to block them) and your report will be submitted for review.
• If you're on the blog network:
• Click the "View on dashboard" icon in the top right. It the one that looks like an eye.
• You're now in the dashboard! Follow the steps above to report the blog.

Appeals

Mistakes happen. If your original post or blog is incorrectly flagged, you can submit an appeal.

For more details about post and blog appeals, check out this article.

Post Appeals

If one of your posts is flagged as explicit, you'll see a red banner like this:

Click or tap the "Appeal" button to submit an appeal. You will receive a verdict within 24 hours.

If your appeal is denied, the post will remain hidden and the banner will change:

If you notice that a post is flagged while looking at your web-facing blog, go to the post permalink and click the "View in dashboard" icon in the top right corner (it's the one that looks like an eye). It's not possible to submit an appeal from the blog network.

Blog Appeals

If your blog is incorrectly flagged as explicit, you can submit an appeal from the Support form.

• Select the "My blog was incorrectly marked as explicit" category.
• In the box, provide a quick explanation of why you think your blog should be unflagged so we know what to look for.
• In "Relevant blog," select the blog we should be looking at.
• Make sure that your email address is the one you used to register your account. This will also be the email address that we'll use if we need to contact you.